The description of a typical loyalty program based on the "Card cluster":
- accounting is conducted in the "accounting units" - bonuses or points;
- the rules of issuance of accounting units defines the operator of the loyalty program;
- As a card reader can be used:
- NFC smartphones with special application;
- PIN-pads, used in the standard infrastructure of bank cards service;
- PC / SC readers;
- There is possibility to organize "loyalty club" by highlighting on the card several applications within a single data area.
There is the possibility to implement with cards of Visa and MasterCard in collaboration with the Bank.