The «SmartLab Solutions» Ltd participated in international Plus-Forum «Online&Offline Retail 2014».

   The «SmartLab Solutions» Ltd participated in international Plus-Forum «Online&Offline Retail 2014», which took place on the 31 of March, 2014.

  The visitors and the participants of the forum showed an active interest in functional opportunities of the Technological platform "Card cluster". The trade companies, which own the chain of shops were interested in realization of intellectual loyalty programs based on this platform. The use of smart-cards builds the background of formation of unique canals of interaction with clients. There had been denoted by the participants of the forum the following business characteristics of the loyalty programs based on the Technological platform by that "Card cluster":

  • implementation of the project either online or offline;
  • card-service with contact or non contact interface;
  • the use of smartphones for reading and recording the data from the computer;
  • the opportunity to implement the loyalty programs together with the Bank of the card Visa/MasterCard, or independently on the loyalty program cards, or independently on the loyalty cards.

     The loyalty programs based on the Technological platform allow the trade companies to apply different instruments of motivation and identification of the clients. Such steps help to withstand long-term relations with clients, to form their allegiance and fulfill a quick start of various actions and targeted activities.

     As a result of the participation in the forum a series of contracts of introduction of loyalty programs based on the Technological Platform "Card Cluster" are going to be signed.