For trading companies the "Card Cluster" technology platform offers tools for implementation of Loyalty programs, that leads to:
- customer loyalty increase;
- flexibility in interaction with the client;
- reliable accounting of charges and write-offs loyalty units (points, bonuses);
- sales analysis and customer activity analysis;
- growth of the effectiveness of sales and increase in revenue, cost reduction.
The distinctive features of loyalty programs based on the "Card cluster" technological platform are:
- low cost of ownership combined with full control over the project’s life cycle the ability to use a bank card that leads to the effect of cost sharing for promotion between the Bank and other partners and reduces the cost of card issuance;.